10 Essentials of a Website Privacy Policy [Part - 2]
Now continue to 10 Essentials of a Website Privacy Policy....
- Relevance of cookies for our website
The user needs to be given a choice of not accepting cookies thereby rejecting the proposal of a website for identifying user preferences. But there could be certain features which mandatorily require use of cookies. This fact that the user will not be able to use certain features of the website if cookies are rejected could be let known to the user in case the user is planning to reject the cookies.
- Electronic Newsletters
This section is for the purpose of mailing users. A user may prefer to opt-out later and the website confirms of not sending mails to such user.
- Third party Links
A website may contain links to Government websites, bloggers, resources for information provided on the website. The third party website may or may not have information useful for that user. In any case your website cannot be held responsible for another website’s information if you don’t specifically want it.
For example a third party website may be selling goods and the quality/price/delivery of goods is the responsibility of that third party website and not yours. You may inform the user that your website has no nexus with the third party websites.
- Google Adwords
A website may be using Google adwords or google remarketing tools to check user’s preferences. In case a website is using these tools it has the option of providing this information to its users.
- Adherence to Information Technology Act, CAN SPAM Act and other important Indian laws
Since a website uses information provided by the user, it needs to adhere to the laws of the land. In India we have the Information Technology Act, 2000 which lays down guidelines for usage of information in India
CAN SPAM Act provide protection against the commercial use of emails and rules regarding bulk mailing, the subject of emails, addressing, capturing of user information, images etc.
- Contacting Us
This section needs to have the details for contacting the website like website Company name, address, contact email address, telephone etc.
Website Privacy Policy is a very important document that any website should host on it’s website.
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